Oral Health America Launches Advocacy Week as Part of Public Health Campaign

CHICAGO, October 3 – Oral Health America (OHA) encourages all Americans to adopt good oral health habits as part of its annual public awareness campaign, Fall for Smiles, created in partnership with Oral Healthcare Can’t Wait, an initiative of the Dental Trade Alliance. As such, OHA is hosting Advocacy Week from Monday, October 2 through Friday, October 6.

Advocacy Week is an advocacy effort within Oral Health America’s Fall for Smiles campaign, which focuses on the oral health of families. Everyone is encouraged to participate by spreading the word about the positive effects of daily brushing and flossing, regular dental visits, eating a healthy diet and avoiding tobacco products.

“The Fall for Smiles campaign provides tools to encourage good oral hygiene habits at home,” said Beth Truett, President & CEO of Oral Health America. “Advocacy Week encourages people to learn and speak out about policies that impact their oral health.”

OHA has developed week-long opportunities to engage people in dialogue about the importance of oral health. The week began with a Twitter Chat on Monday and continues with a trip to the Capitol for a Day on the Hill and then an Instagram Takeover on Thursday. Throughout Advocacy Week, OHA is focused on the theme, Our Future, Our Families: Achieving Oral Health Equity.

Our Future, Our Families: Achieving Oral Health Equity allows OHA to engage policymakers, communities and families in a national dialogue. This year’s Advocacy Week seeks to confront oral health disparities by bringing attention to the differences between having equal access to oral healthcare versus having equitable opportunity to achieve good oral health outcomes across the lifespan.

Fall for Smiles includes interactive quizzes and free downloadable resources that include a brushing chart, coloring sheet and tips for the whole family.

Fall for Smiles is generously sponsored by Tom’s of Maine; 3M; Patterson Dental; Oral Healthcare Can’t Wait, an initiative of Dental Trade Alliance; Hu-Friedy; Midmark Corporation; SciCan, Inc.; Crest + Oral-B; Sunstar; Whip Mix Corporation; Crosstex Dentapure; and National Dental Association (NDA).

Learn more about Fall for Smiles at


Cyndi Schu
Oral Health America
(312) 836-9900
[email protected]

Fall for Smiles is an annual campaign presented by Oral Health America (OHA) in an effort to educate the public about the positive impact their oral health habits have on overall wellness. In 2010, in partnership with the Dental Trade Alliance’s Oral Healthcare Can’t Wait initiative, OHA created Fall for Smiles to engage communities with tools aimed at educating the public about the importance of a healthy mouth. To learn more about Fall for Smiles, visit

OHA’s mission is to change lives by connecting communities with resources to drive access to care, increase health literacy, and advocate for policies that improve overall health through better oral health for all Americans, especially those most vulnerable. Through Smiles Across America®, which serves 501,000 children annually, the Wisdom Tooth Project®, which reaches tens of thousands of older adults, and the Campaign for Oral Health Equity, which prioritizes oral health alongside other chronic diseases, OHA helps Americans of all ages to have a healthy mouth and to understand the importance of oral health for overall health. For more information about Oral Health America, please visit